Well, it’s official! At least in a survey reported by Search Engine Land. SEO was voted as the single most important marketing channel for small business owners. The survey pool was 2,500 business owners so it’s pretty significant.
This survey isn’t a shocker to us. Our SEO clients are small businesses and so we know it works well. Most businesses have websites, and there’s a very good chance your potential customers are online looking for your product or service. SEO gets your website in front of these people at a reasonable price and this usually results in a positive Return On Investment (ROI).
Think about it. You are a swimming pool installer in San Diego, for example, and you have a website. Without SEO, you’re probably getting very little traffic from potential customers. But the thing is, there are people in San Diego searching for a swimming pool company, but your website isn’t visible so it’s unlikely they know about you unless you’re a very popular brand.
But by hiring a good SEO company, they’ll optimize your website so you rank higher in the search engines and attract more targeted traffic. As a result, the visitors coming to your website are potential customers. If your site looks good and has the proper call to actions, it’s only a matter of time before you get leads.
And this is all done at a reasonable cost. We charge (on average) $300 to $500 per month. In the grand scheme of things, for most small business this isn’t a lot of money considering the lifetime value of new customers that are generated as a result of SEO.
So the bottom line is that SEO gives you a lot of bang for your buck and that’s probably why it ranked #1 in this survey.