Effective search engine optimization is broken out into two areas:
1. Optimizing on-page factors
2. Optimizing off page factors
Optimizing off page factors primarily means building links to your website. Optimizing on-page factors is when you tweak certain sections of your actual website.
We’ll go over the on-page factors that are worth paying attention to. You don’t need to do everything below to get results, but generally speaking, the more you do the better the results you’ll get with SEO.
When we’re giving our clients SEO help, sometimes only a couple from the list below are possible for various reasons, but we still get them results because off page factors play a bigger role right now. That being said, you still want to optimize as many on-page factors as you can because every little bit helps. Plus, having a clean and optimized website is SEO best practice.
Meta tags are part of the “head” section of your website and tell the search engines what each web page is about. The important ones to optimize are the title tag and the meta description.
Headlines are great for usability because it helps your visitor digest your content. But it always helps with SEO too if you make your headlines keyword rich. The important ones to optimize are the H1 and H2 tags.
If you’re creating a new website or adding web pages to an existing website, it helps to optimize the web page URLs. This means adding your keywords for that particular web page to the URL. But don’t overdo it because then it becomes spammy.
A clean and compatible code is better than messy and bloated code that is full of errors. When the search engine robots come to your website to crawl your content, you want them to be able to travel through your website with no problems. Also, clean code helps with usability because the website load time is usually quicker and the website layout is usually compatible from browser to browser.
Keyword density used to be more important than it is now. You still want to make sure your content contains your keywords, but don’t stress out over how many times these keywords are repeated. Just make sure your keywords are naturally woven into the content of your web pages.