Wrong Keywords Wrong Results
I was speaking at a SEO and marketing event the other day in Connecticut and there were a lot of questions from the audience about the keyword research stage of SEO. As a result, I thought it might be a good idea to add this blog post because if you optimize for the wrong keywords, you’re going to get the wrong results. SEO must always begin with mapping out the URLs you are optimizing with...
Read More2012 Is Here. Now What?
2012 is here, Happy New Year! What will you do differently this year to make your website more effective and successful? You’ve gone through the effort of building your site and your business. But are you receiving the traffic and leads that you need to grow? If you are, congrats, and keep up whatever you are doing. If you aren’t, maybe you should consider professional SEO help. I...
Read MoreSurvey Shows SEO is Top Tactic for Small Businesses
Well, it’s official! At least in a survey reported by Search Engine Land. SEO was voted as the single most important marketing channel for small business owners. The survey pool was 2,500 business owners so it’s pretty significant. This survey isn’t a shocker to us. Our SEO clients are small businesses and so we know it works well. Most businesses have websites, and...
Read MoreSEO and Website Conversion Rate
As you probably know, search engine optimization is all about enhancing your website so it ranks better in the search engine which results in more targeted traffic. But this whole process is worthless if this targeted traffic doesn’t result in more leads or revenue. Afterall, if SEO brings an additional 1,000 visitors to your website each month, for example, but has no impact on leads or...
Read MoreHow Diverse is Your Backlink Profile?
SEO is becoming more and more complicated, but one thing that remains true at the time of this writing is that backlinks are very crucial to the success of your SEO campaign. Google likes to see backlinks to your website from relevant, quality sources. I’ve found that even backlinks from non-relevant sources help a lot as long as the sources are quality. Spammy backlinks, while they might...
Read MoreDon’t Neglect Your Title Tag
Effective search engine optimization comes down to a handful of basic steps and optimizing your title tag is one of them. Yet, as my video below will show, some websites neglect their title tag and, as a result, they are missing out on free targeted traffic. Watch the video to learn more. Main Takeaways: The title tag is important for SEO so don’t neglect it. Make sure you make your...
Read MoreUsing Fresh and Unique Content for SEO
You’ve probably heard the phrase “content is king” and it’s very true. A more accurate way to phrase it though is “fresh and unique content is king”. Search engines love content because it’s their job to give the searcher the content they are looking for. So along those lines, search engines love unique content because they don’t want all 10...
Read MoreSocial Media and SEO
It’s becoming pretty clear that social media is redefining search engine optimization — meaning, search engines are using social media as one of their ranking signals. Watch the video below to learn more. Main Takeaways: You have to take social media seriously because it affects SEO. The best course of action is to work all the main social media networks. At the very least,...
Read MoreOptimizing Your Website’s On Page Factors for SEO
Effective search engine optimization is broken out into two areas: 1. Optimizing on page factors 2. Optimizing off page factors Optimizing off page factors primarily means building links to your website. Optimizing on page factors is when you tweak certain sections of your actual website. We’ll go over the on page factors that are worth paying attention to. You don’t need to do...
Read MoreBuilding Your Local Business with SEO Marketing
If you’re a business that relies on local traffic, you want to make sure your website is optimized for local searches. This way, your website is one of the choices when a potential customer is searching for your product or service in their area. This can be done 2 ways: 1. Optimizing your website for local related keyword searches. For example, painter in morris county nj. 2. Optimizing...
Read MoreKeyword Research Strategy for Effective SEO
Keyword research is the process of analyzing many different keywords to decide on exactly which keywords will be used for your search engine optimization. Keywords are what people type into a search engine (i.e. Google, Yahoo, Bing, etc.) to find whatever they are looking for. Keyword research is crucial to SEO. The reason for this is because if you’re optimizing your website for the wrong...
Read MoreHow to Use Link Building for Effective SEO
Currently, one of the most effective strategies in getting your website ranked in the search engines for your targeted keywords is link building. What is Link Building? Link building is when a website links to your website. They are basically funneling traffic from their website to your website. For example, this is an example of this webpage linking to the homepage of Website Booster Shot: SEO...
Read MoreHow to Get Indexed in Google in 5 Days or Less
If your website is not indexed in Google, you won’t rank for targeted keywords. We can show you how to get a new website indexed in Google in 5 days or less. Watch the video below to learn more. Main Takeaways: Your website has to be indexed by Google in order to rank in Google. The easiest and quickest way to get a new website indexed is through social bookmarking. We recommend using...
Read MoreBuilding Links with Social Bookmarking
Building links from a variety of sources will help with SEO and social bookmarking websites are one source you should be using. But there’s a right way to build these web 2.0 links. Watch the video below to learn more. Main Takeaways: Social bookmarking is a good source of links for your website. It’s important to rotate through different bookmark titles and descriptions. We...
Read MoreThe Triangle of Link Building Relevancy
Link building is the biggest factor of professional SEO. And to be effective, there are 3 components of every link building campaign that needs to relevant. Watch the video below to learn more. Main Takeaways: Effective link building comes down to 3 components being relevant. The 3 components are the webpage carrying the link, the anchor text used and the webpage being linked to. All 3...
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